Our client NEC wanted to introduce a new branch called NEC Stanchion. Stanchion is retail solutions that unifies efforts for retailers with effective technology and tactical deployment through it's hardware, software and services. The teaser print ad was a soft launch to introduce the brand into the retail world. The logo was then developed by creating three colored pillars that describe the hardware, software and people. The sepertine S not only stands for Stachion but is represented as a continuous connective path. To follow, was the disruptor poster ad that was published in several retail magazines and I worked with an illustrator to produce the metaphoric visuals. If you look close you will find existing retail brands like GAP, Olive Garden and Target.