As you can see, the Ignite logo at the top contains a very important element which is the compass, always pointing north. Everything revolves around the compass including our six pillars (our beliefs) that are part of the agencies culture. The six pillars are authenticity, responsiveness, resourceful, restless curiosity, personal pride and collective focus, each representing both account and creative service. I wanted to take the compass and build a bigger story behind it, turning it into a constellation because in the client's eyes we are seen as navigators, guiding them through the way. The continuation of the constellation look, is carried across the six pillars and into our agencies handbook as shown below. When I created the handbook, I wanted something interactive for the employees first day, I thought connect the dots would be appropriate falling into the thematic.