Dr Pepper is one of the biggest sponsors for Premios Juventud, an award show for young Spanish-speaking celebrities in the areas of film, music, sports, fashion and pop culture presented by Univision. For the promotion, I thought it would be appropriate to feature Pitbull, a past winner of Premios Juventud and Univision's greatest "Youth Idol" of the year. I worked closely with the Hispanic marketing team concepting, coordinating with a stylist and creating a production schedule for the shoot. The images were then used across all POS pieces along with "Win a trip to Miami and attend the PJs show" messaging.