Previously this year, our President & COO, Phil Schraeder hosted a fireside chat at the Clorox iConnect event in San Francisco. Focusing the discussion on augmented reality (AR) and the future of visual storytelling, it was the perfect chance to debut our holotats. For many marketers, AR is still a fairly new idea so applying it to a product is a chance to educate and get creative. We did exactly that at our booth as we handed out fully custom boxes designed for the event that include tattoo stickers and sponges. Users can simply download our GumGum AR App in the App store and use it to view the holograph on the tattoo. Augmented reality the easy and interactive way!