These conceptual layouts were for a Brownshoe pitch that included Ryka and Avias shoe brands. Ryka branding supports independent women that strive to better themselves each and everyday, and we wanted to incorporate that emotional connection into the designs. Handwritten stories of women's journeys were then developed and integrated into the packaging and retail displays. For Avias, the target audience was young go-getters that wanted an experience beyond limitations. To raise awareness, we implemented these graphics into obstacle courses at public parks, OOH and instore displays.